Zhangshu famous for Chinese traditonal medicine, has a profound cultural background because of highlighted locational advantage and outstanding heritage. In order to accomplish an ideal, literate, high-quality and core competitive staff troop, Jiangxi Hoisting Machinery General Factory adheres to the principle of people oriented, standard business management, and making efforts to return society；formulates a complete set of scientific talent incentive mechanism, organically integrates the staff technical and professional ethics education, the factory condition education with the situation education. During the significant festivals, the factory actively develops various, positive and healthy, civilized and progressive cultural activities so as to create a unique corporate culture, create the special enterprise culture, and form a thick atmosphere of unity, cooperation, hard work and everyone striving for success in the entire factory.
　　In order to greet the 2008 Olympic Games, the general factory has invested in the construction of the basketball courts and tennis courts in recent years, and positively holds the healthy sports，which has markedly enhanced the staff’s physical quality, and thus effectively impels the development of production, condenses the human spirit and morale, exhibits the vigor and strength, and displays the staff’s brand-new style in the new era.

The brand culture: creating the Chinese brand, and do strong do best of private enterprise

The concept culture: Honesty and integrity brings on reputation and will eventually return.

The management culture: learn, pratise, follow a realistic approach and innovate.

The quality culture: unceasingly improving quality, no best but better.

The marketing culture : focusing on the customers’concern, and succeeding together with the customers.

The innovation culture: Only by innovation can we have vigor, make progress and develop.

The style culture: implementation, smile, prompt and bold.